:root{
  color-scheme: light;
  --black:#1a1a1a; --cream:#f5f0e8;
  --orange:#e8540a; --lime:#33b54a;
  --bg:#ffffff; --ink:#1a1a1a;
  --serif:"Georgia Pro", Georgia, "Times New Roman", serif;
  --sans:"Arial MT Pro", Arial, "Helvetica Neue", Helvetica, sans-serif;
}
@media (prefers-color-scheme: dark){ :root:not([data-theme="light"]){ --bg:#ffffff; --ink:#1a1a1a; } }
:root[data-theme="dark"]{ --bg:#ffffff; --ink:#1a1a1a; }

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:18px;line-height:1.6;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--serif);font-weight:700;line-height:1.06;margin:0;letter-spacing:-0.015em}
p{margin:0}
.wrap{max-width:1200px;margin:0 auto;padding:0 32px}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px}
.skip{position:absolute;left:-999px}
.skip:focus{left:16px;top:16px;background:var(--black);color:#fff;padding:8px 12px;z-index:99}
section{padding:112px 0;scroll-margin-top:80px}

/* section themes */
.light{background:#fff;color:var(--ink);--body:#4d4a46;--mute:#8a8580;--rule:#1a1a1a;--ph:#efebe4}
.cream{background:var(--cream);color:var(--ink);--body:#4d4a46;--mute:#8a8580;--rule:#1a1a1a;--ph:#e4ddd1}
.dark{background:var(--black);color:#f4f2ee;--body:#c9c5bf;--mute:#8f8b86;--rule:#f4f2ee;--ph:#2c2b29}

/* headline tones (from the reference: solid, accent italic, muted tail) */
.acc{color:var(--orange);font-style:italic}
.mute{color:var(--mute)}
.display{font-size:clamp(2.6rem,5.6vw,4.6rem)}
.h2{font-size:clamp(2.3rem,4.6vw,3.8rem)}
.body{color:var(--body);max-width:56ch}
.body + .body{margin-top:18px}
.note{font-style:italic;color:var(--body);font-size:.98rem}

/* eyebrow: short rule + tracked label */
.eyebrow{display:flex;align-items:center;gap:14px;font-size:.74rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;margin-bottom:22px}
.eyebrow::before{content:"";width:28px;height:2px;background:var(--orange);flex:none}
.dark .eyebrow{color:var(--orange)}

/* pill buttons (original style) + underlined text links */
.btn{display:inline-block;box-sizing:border-box;min-width:280px;text-align:center;line-height:1.6;font-family:var(--sans);font-weight:700;font-size:1rem;text-decoration:none;padding:15px 26px;border-radius:6px;border:2px solid transparent;white-space:nowrap;cursor:pointer;transition:transform .15s ease,background-color .15s ease,color .15s ease}
.btn:hover{transform:translateY(-2px);background:var(--lime);border-color:var(--lime);color:var(--black)}
.btn-orange{background:var(--orange);color:#fff}
.btn-black{background:var(--black);color:#fff}
.btn-white{background:#fff;color:var(--black)}
.btn-soon{cursor:default}
.btn-soon:hover{transform:none;background:var(--orange);border-color:transparent;color:#fff}
.btn-line{background:#fff;color:var(--orange);border-color:var(--orange)}
.btn-ghost{background:var(--black);color:#fff;border-color:#fff}
.btn-outline{border-color:currentColor;color:inherit;background:transparent}
.tlink{color:inherit;font-size:.98rem;text-decoration:underline;text-decoration-color:var(--mute);text-underline-offset:6px;text-decoration-thickness:1px}
.tlink:hover{text-decoration-color:var(--orange)}
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:18px 28px;margin-top:38px}

/* photo placeholder */
.ph{background:var(--ph);display:grid;place-items:center;text-align:center;color:var(--mute);font-size:.9rem;padding:20px}
.ph span{border:1px dashed currentColor;padding:10px 14px}

/* header */
.site-head{position:sticky;top:0;z-index:30;background:#fff;border-bottom:1px solid #e6e2dc}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:74px}
.logo img{width:200px}

/* 1 hero */
.hero{padding:96px 0 104px}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:72px;align-items:center}
.hero .body{font-size:1.15rem;margin-top:30px;max-width:48ch}
.photo{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}
.photo-sq{aspect-ratio:1/1}

/* 2 here for */
.here .display{max-width:21ch;margin-bottom:40px}
.here .cols{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}
.here .close{font-family:var(--serif);font-style:italic;font-size:1.6rem;line-height:1.3;margin-top:28px;max-width:26ch}
.here .last{color:var(--ink)}

/* 3 proof */
.proof-h{font-family:var(--serif);font-size:clamp(1.8rem,3.2vw,2.6rem);margin:0 0 48px;max-width:26ch}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:48px 40px}
.stat b{display:block;font-family:var(--serif);font-size:clamp(2.8rem,5vw,4.2rem);line-height:1;color:var(--orange);margin-bottom:12px}
.stat span{display:block;font-size:.74rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--body);max-width:24ch;line-height:1.5}
.logos-label{text-align:center;margin:88px 0 26px;font-size:.74rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--orange)}
.strip{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.track{display:flex;width:max-content;animation:scroll 100s linear infinite}
.track ul{display:flex;align-items:center;list-style:none;margin:0;padding:0}
.track li{height:80px;padding:0 36px;display:flex;align-items:center;flex:none}
.track img{display:block;max-width:none;opacity:.92}
.strip:hover .track{animation-play-state:paused}
@keyframes scroll{to{transform:translateX(-50%)}}
.proof{padding-bottom:96px}

/* 4 book + 5 about (split) */
.split .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:80px;align-items:center}
.split .h2{margin-bottom:26px}
.book .ph{aspect-ratio:4/5}
.book .subtitle{font-family:var(--serif);font-size:1.45rem;margin:-8px 0 22px}
.book .note{margin-top:18px}
.about .ph{aspect-ratio:4/5}
.about strong{color:#fff}

.about .punch{color:#fff;margin-top:18px;max-width:56ch}
.about .actions{gap:14px 22px}
.dot{color:var(--mute)}

/* 6 take flight */
.flight .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center}
.flight .display{margin-bottom:40px}
.flight h3{font-size:clamp(1.5rem,2.4vw,2rem);line-height:1.2;max-width:22ch;margin-bottom:22px}
.flight .note{margin-top:20px;max-width:46ch}
.flight .actions{margin-top:34px}
.stack{position:relative;height:560px}
.stack .shot{position:absolute;object-fit:cover;display:block}
.stack .a{top:0;left:0;width:68%;height:74%}
.stack .b{right:0;bottom:0;width:52%;height:58%;border:8px solid #fff;box-shadow:0 30px 50px -20px rgba(26,26,26,.35)}

/* 7 method */
.method .wrap{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.method .h2{margin-bottom:26px}
.loops-key{margin:34px 0 0;display:grid;gap:22px}
.loops-key div{padding-left:20px;border-left:4px solid var(--c)}
.k-out{--c:var(--orange)}
.k-in{--c:var(--lime)}
.loops-key dt{font-size:.74rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--c);margin-bottom:6px}
.loops-key dd{margin:0;color:var(--body);font-size:1rem;max-width:52ch}
.loops-key strong{color:#fff;display:block;font-family:var(--serif);font-size:1.15rem;margin-bottom:2px}
.loops-fig{margin:0}
.loops{width:100%;height:auto;display:block}
.loops .ring-out{fill:none;stroke:var(--orange);stroke-width:2.5}
.loops .ring-in{fill:rgba(51,181,74,.08);stroke:var(--lime);stroke-width:2.5}
.loops .arr-out{fill:var(--orange)}
.loops .arr-in{fill:var(--lime)}
.loops .node rect{fill:var(--black);stroke:var(--orange);stroke-width:2.5}
.loops .node text{fill:#fff;font-family:var(--serif);font-weight:700;font-size:20px;text-anchor:middle}
.loops .node-g rect{fill:var(--lime);stroke:var(--lime)}
.loops .node-g text{fill:var(--black)}
.loops .dot circle{fill:var(--lime)}
.loops .dot text{fill:var(--black);font-family:var(--serif);font-weight:700;font-size:20px;text-anchor:middle}
.loops .lvl{font-family:var(--sans);font-weight:700;font-size:13px;letter-spacing:.2em;text-anchor:middle}
.loops .lvl-out{fill:var(--orange)}
.loops .lvl-in{fill:var(--lime)}
.loops .lvl-sub{fill:#c9c5bf;font-family:var(--serif);font-style:italic;font-size:15px;text-anchor:middle}

/* 7b founder types */
.founders .h2{margin-bottom:18px}
.founders .lead{font-size:1.15rem;margin-bottom:44px}
.types{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px;align-items:stretch}
.type{position:relative;background:#fff;border:1px solid var(--black);border-radius:6px;padding:28px 26px 30px}
.type h3{font-size:1.5rem;margin-bottom:10px}
.type p{color:var(--body);font-size:1rem}
.type.builder{background:var(--black);color:#fff;border-color:var(--black);border-top:6px solid var(--orange)}
.type.builder p{color:#c9c5bf}
.type .goal{position:absolute;top:-14px;right:20px;background:var(--orange);color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;padding:5px 10px;border-radius:4px}

/* 8 where to start */
.start .h2{margin-bottom:60px}
.doors{display:grid;grid-template-columns:1fr 1fr;gap:36px;align-items:stretch}
.door{padding:44px 40px 46px}
.door .meta{font-size:.74rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;margin-bottom:22px}
.door h3{font-size:clamp(2rem,3.4vw,2.8rem);margin-bottom:18px}
.door p{max-width:40ch}
.door .note{margin-top:14px}
.door .btn{margin-top:34px}
.door.orange{background:var(--orange);color:var(--black)}
.door.orange .note{color:#2b1a10}
.door.black{background:var(--black);color:#f4f2ee}
.door.black .meta{color:var(--lime)}
.door.black p{color:#c9c5bf}

/* 9 blog */
.blog-top{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}
.blog h2{font-size:clamp(2.8rem,6vw,5rem);text-transform:uppercase;line-height:.98}
.blog h2 .on{text-transform:none;font-style:italic;font-weight:400;color:var(--mute)}
.blog .note{margin-top:16px}
.blog .btn{margin-top:28px}

/* 10 what I stand for */
.stand .display{max-width:14ch}
.stand .top{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:end;margin-bottom:64px}
.stand .top .body{margin-bottom:10px}
.cta-band{background:var(--cream);color:var(--black);padding:96px 0;text-align:center}
.cta-band .h2{max-width:26ch;margin:0 auto}
.cta-tag{font-size:1.2rem;max-width:46ch;margin:20px auto 0}
.cta-band .actions{justify-content:center}
.cta-band .btn-ghost{background:transparent;color:var(--black);border-color:var(--black)}
.cta-band .btn-ghost:hover{background:var(--lime);border-color:var(--lime)}
.group-h{font-family:var(--sans);font-size:.74rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--orange);margin:0 0 20px}
.found6{list-style:none;margin:0 0 72px;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.found6 li{border:1px solid rgba(244,242,238,.25);border-top:4px solid var(--lime);border-radius:6px;padding:22px 24px 24px}
.found6 h4{font-family:var(--serif);font-size:1.35rem;line-height:1.2;margin:0 0 8px;color:#fff}
.found6 p{color:var(--body);font-size:1rem}
.beliefs{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:0 72px}
.beliefs li{border-top:1px solid rgba(244,242,238,.25);padding:26px 0 30px}
.beliefs h3{font-size:1.45rem;line-height:1.2;margin-bottom:10px}
.beliefs p{color:var(--body);font-size:1rem;max-width:48ch}

/* footer */
.foot{padding:72px 0 36px;background:var(--black);color:#f4f2ee;border-top:1px solid rgba(244,242,238,.2)}
.foot .grid{display:grid;grid-template-columns:.9fr 1.3fr .8fr;gap:56px;align-items:start}
.foot .news-h{font-family:var(--serif);font-size:1.3rem;line-height:1.3;color:#fff;margin-bottom:8px;max-width:none}
.foot .news-t{margin-bottom:20px;max-width:44ch}
.news-form{display:grid;grid-template-columns:1fr 1fr;gap:12px;align-items:end}
.news-form .field{display:grid;gap:6px}
.news-form label{font-size:.8rem;font-weight:700;color:#c9c5bf}
.news-form input{width:100%;font:inherit;font-size:1rem;color:#fff;background:transparent;border:1px solid rgba(244,242,238,.35);border-radius:6px;padding:13px 14px}
.news-form input:focus{outline:none;border-color:var(--lime);box-shadow:0 0 0 2px var(--lime)}
.news-form input[aria-invalid="true"]{border-color:var(--orange)}
.news-form .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.news-form .btn{grid-column:1/-1;justify-self:start}
.foot .news-msg{grid-column:1/-1;font-size:.9rem;min-height:1.4em;margin:0;color:#c9c5bf;max-width:none}
.foot img{width:220px;margin-bottom:18px}
.foot p{color:#c9c5bf;font-size:.95rem;max-width:36ch}
.foot h4{font-size:.74rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;margin:0 0 16px;color:var(--lime)}
.foot .quiz p{margin-bottom:22px;color:#fff;font-family:var(--serif);font-size:1.3rem;line-height:1.3}
.foot .legal{max-width:none;margin-top:56px;padding-top:22px;border-top:1px solid rgba(244,242,238,.2);font-size:.82rem;color:#8f8b86}

/* responsive */
@media (max-width:980px){
  section{padding:80px 0}
      .news-form{grid-template-columns:1fr}
  .hero .wrap,.here .cols,.split .wrap,.flight .wrap,.method .wrap,.blog-top,.stand .top,.foot .grid{grid-template-columns:1fr}
  .hero .wrap,.split .wrap,.flight .wrap{gap:48px}
  .here .cols,.blog-top,.stand .top{gap:28px}
  .hero .photo,.split .photo{max-width:460px}
  .stats{grid-template-columns:1fr 1fr;gap:40px 28px}
  .loops-fig{max-width:520px}
  .doors{grid-template-columns:1fr}
  .types{grid-template-columns:1fr 1fr;gap:26px 16px}
  .beliefs{grid-template-columns:1fr}
  .found6{grid-template-columns:1fr 1fr}
  .stack{height:440px;max-width:520px}
  .logos-label{margin-top:64px}
}
@media (max-width:560px){
  body{font-size:17px}
  .wrap{padding:0 22px}
  .logo img{width:160px}
  .door{padding:34px 26px 36px}
  .stack{height:360px}
  .found6{grid-template-columns:1fr}
  .types{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  .track{animation:none;width:auto}
  .track ul[aria-hidden]{display:none}
  .track ul{flex-wrap:wrap;justify-content:center;margin:0}
  .strip{-webkit-mask-image:none;mask-image:none}
  .btn{transition:none}
  html{scroll-behavior:auto}
}
